pete evans has been dropped as a celebrity ambassador by the national salad chain .
the food chain are strongly denying that this move is related to evans ' recent paleo controversies , and maintains that the decision to not renew his two-year contract was made a long time ago .
this comes at the same time that evans announced that his baby cookbook ` bubba yum yum : the paleo way ' will become a self-published digital book to be released this month .